Strategy And Innovation American Fast Food Industry

MG 9703 PROJECT IN STRATEGY AND INNOVATION AMERICAN FAST FOOD INDUSTRY Submitted by, SHINEY ELIZABETH GNANAKKAN INTRODUCTION Over the past 3 decades, Fast food has pervaded every nook and corner of the US community. An industry that just began its journey with a very few number of fast food items like hot dogs and hamburgers has now escalated to reach every niche of the country selling a diverse range of food to people of all the category. Though the principle of fast food- serving filling and tasty food at an affordable price that satisfies people of all category, has not changed over the past decades, the growth of the industry has shown such a magnificent change. Undoubtedly, fast food industry has become a way of life in America. The study the extraordinary development of this industry from where it was then and where it is now will throw light on various factors like the changing trends, the culture, the economic conditions, the competition, the decisions made by the leading players in the industry, globalization, marketing techniques and so on. INDUSTRY ANALYSIS The overview of fast food restaurant gives us an overall idea about the total revenue generated by the U.S Fast food industry and the cost associated particularly the cost of wages in U.S with respect to the total number of fast food establishments Fig 1, Source: Facts on Fast Food Industry - Statista ( as per 2013 statistics) The article titled â€Å"Fast Food Nation† in NY Times says that In 1970,Show MoreRelatedSWOT and Value Chain Analysis of McDonalds1401 Words   |  6 PagesInternational American University Babarmahal, Kathmandu MBA Capstone Prof. Dr. Raj Kumar Sharma International American University Kings College Babarmahal, Kathmandu Introduction and Background McDonalds as establishes in 1955 corporation and the multinational was first started by form Roy, it has its global operation for more than 119 countries selling its food items globally specially Korc. 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